The Alter Ego CureEgo Hydraday Conditioner improves hair structure all along the hair shaft. This conditioner gently conditions and improves hair hydration on both hair lengths and ends, making it bouncier, softer, and easier to comb. The Alter Ego CureEgo Hydraday Conditioner was designed for medium to coarse hair and was developed as an ideal solution to preserve the proper hydrolipidic film after frequent washing. This hydrating conditioner uses fermented Rice Water. Rice water is rich in antioxidants, amino acids, and proteins which promote a healthy hair look and feel and prevent dehydration. The Alter Ego CureEgo Hydraday Conditioner r also uses the essence of the vine to give hair shine and elasticity.