Fortify Hair Prone To Falling Genesis Our hair care collection that treats hair fall due to hair breakage from brushing. The Genesis collection is a dual action fortifying system professionally formulated to strengthen hair and reduce hair breakage. Previous page Expert Formulas Powered by Edelweiss Native Cells and Ginger Root Edelweiss Native Cells & Ginger Root: Detangle, moisturize, and increase strength and softness. Fusio-Dose Professional In-Salon Treatment Instant Transformation, Infinite Possibilities. In-Salon Service Your appointment Make an appointment in your Kérastase salon for a personalized hair diagnosis. Next page 1 Ingredients 2 Fusio-Dose 3 Diagnosis Discover Genesis Previous page Nutri-Fortifiant Shampoo Gently Cleanses Scalp and HairIntensely Moisturizes and Easily DetanglesStrengthens Hair Weakened by Heat Damage and Brushing Discover Hydra-Fortifiant Shampoo Gently Cleanses Scalp and Hair to Remove Excess BuildupStrengthens Hair Weakened by Heat Damage and BrushingNourishes and Easily Detangles Hair Discover Renforcateur Conditioner Intensely Moisturizes and Adds BodyStrengthens Hair Weakened by Heat Damage and BrushingEasily Detangles and Prevents Split Ends Discover Reconstituant Hair Mask Intensely Nourishes and Hydrates HairStrengthens Hair Weakened by Heat Damage and BrushingSmooths and Easily Detangles Discover Defense Thermique Hair Serum Protects Against Heat StylingDelivers Up to 24 Hours of Frizz ProtectionStrengthens Hair Weakened from Brushing and Over-Styling Discover Fortifiant Hair Serum Strengthens Hair Weakened by Heat and BrushingHydrates Hair and Adds ShineHas a Lightweight, Non-Greasy Finish Discover Next page What is the fragrance in Bain Hydra-Fortifiant Shampoo? Inspired by the energy flowing from modern colognes, Genesis fragrance is a bright, invigorating scent of bergamot & a hint of aromatic green. What is the difference between Resistance and Genesis range? Genesis offers a dual benefit for women experiencing hair-fall: reducing hair-fall due to breakage from brushing. Resistance is for damaged to very damaged hair from chemical aggression and helps to repair the hair fiber’s strength. How often should I use Bain Nutri-Fortifiant Shampoo? Bain Nutri-Fortifiant Shampoo is gentle enough to be used daily in normal to dry hair types. Should I use Bain Nutri-Fortifiant Shampoo or Bain Hydra-Forifiant Shampoo? Bain Nutri-Fortifiant Shampoo is meant for thick or dry hair & provides deep moisture, whereas Bain Hydra-Fotifiant Shampoo is meant for hair oily or thin hair. Both shampoos target weak hair that is prone to falling due to breakage from brushing. What is the difference between hair-fall and hair-loss? Hair-loss is defined by > 100 strands falling from the roots per day due to the hardening of collagen hair shaft. Hair-fall is defined by > 100 strands per day falling from the roots due to biological reasons (stress, hormones, diet) OR breakage. Explore the Genesis Collection Renforcateur Conditioner Add to Cart Nutri-Fortifiant Shampoo Add to Cart Hydra-Fortifiant Shampoo Add to Cart Reconstituant Hair Mask Add to Cart Defense Thermique Serum Add to Cart Fortifiant Serum Add to Cart Customer Reviews 4.6 out of 5 stars 1,259 4.6 out of 5 stars 4,354 4.6 out of 5 stars 1,305 4.7 out of 5 stars 535 4.6 out of 5 stars 4,011 4.4 out of 5 stars 691 Price $48.00$48.00 $44.00$44.00 $44.00$44.00 $68.00$68.00 $48.00$48.00 $62.00$62.00 Hair Type Hair prone to breakage & fall Normal to dry, weak hair Normal to oily, weak hair Hair prone to breakage & fall Hair prone to breakage & fall Hair prone to breakage & fall Purpose Light, fortifying conditioner Fortifying shampoo Delicate fortifying shampoo Intense fortifying hair mask Fortifying heat protectant Daily fortifying serum Benefit Immediate strength & softness Intensely nourish & detangle Gentles cleanse & strengthen Smooth, detangle, & strengthen Adds shine & prevents frizz Strengthen hair & reduce fall Key Ingredient Ginger root Ginger root Ginger root Ginger root Ginger root Ginger root Usage Can be used daily Can be used daily Can be used daily Use once a week Use when blow drying & styling Can be used daily