This lightweight silicone-free shampoo formula transforms the structure of your hair to provide support from the roots and infuse long-lasting volume. The Alter Ego Italy CureEgo Volume Shampoo is formulated with Bamboo Extract and Cotton Oil. These nourishing and revitalizing ingredients provide strength and support to the hair structure, instantly giving it incredible root volume. It's formulated with an anti-pollution urban shield technology to protect both hair and color from harmful UV rays damage and pollution. The Alter Ego Italy CureEgo Volume Shampoo leaves hair lifted with volume and visibly shinier than ever.